Dr P R Datta
Executive Chair, Academy of Business and Retail Management, London
Dr Datta has earned his Master of Science in Plasma Physics from Moscow, Russia, an MBA from England and MSc in marketing from Glamorgan University (UK) and PhD in evolutionary economics in Business. Currently, he is a research fellow at the University of Hertfordshire. He is a Chartered Marketer, fellow of the Chartered Management Institute (CMI) and member of various professional bodies including British Academy of Management, Academy of International Business Studies, and European association for Evolutionary Political Economy, Chartered Institute of Marketing.
While he is working as a senior lecturer at St. Patricks International College, also is holding the position of Executive Chairman of The Academy of Business & Retail Management Research-UK, and Editor in Chief of the Journal of Business and Retail Management Research (JBRMR) and International Journal of Business and Economic Development (IJBED), peer reviewed academic journals published from UK.
He has worked as a consultant with a wide range of nationals and international organisation and designed appropriate marketing systems in various manufacturing and FMCG industries in Bangladesh, India, Srilanka, Pakistan, Nepal, Nigeria, Tanzania and UK. He continues to work with a wide range of marketing and business areas including retailing, CRM, customer loyalty, trust and commitment, branding, developing and implementing marketing strategies.
He has published extensively in various international referred journal and conference proceeding and few of his publication were received favourable attention by the business and management scholar.