Professor Karen Berger
Dr. Karen A. Berger is the Associate Dean and Director of Undergraduate Programs for the Lubin School of Business at Pace University in NYC and Westchester, NY. She has occupied this position since 2007. Prior to this, she was Undergraduate Program Chair in Marketing from 1992 – 2006. She is also Professor of Marketing in the Marketing Department and has taught a wide variety of marketing courses in both the undergraduate and graduate programs, including Advanced Marketing Management, Managerial Marketing, Advanced Sales Promotion, Principles of Marketing, Marketing and E-commerce, and Strategic Internet Marketing. Dr. Berger earned her doctorate at New York University and holds Masters’ degrees from the University of Connecticut, Columbia University and New York University.
Dr. Berger has authored numerous articles in publications such as the Business Case Journal, Annual Advances in Cases, Marketing Education Review, Journal of Business Ethics, Journal of Marketing in Higher Education, and Advances in Consumer Research. She has also contributed articles at proceedings in various nationally recognized organizations, including the Society for Case Research, American Collegiate Retailing Association, Academy of Marketing Science, the Southern Marketing Association, and the Association for the Advancement in Computing Education. A field experienced professional, Dr. Berger spent almost ten years at such firms as Lever Brothers, Frito-Lay, and Revlon Health Care Group. At her various positions, she supervised a wide variety of new and established brands, such as Caress bar soap, Concentrated All, Lay's Potato Chips, Grandma's Cookies, and the Oxy line of medicines.
Dr. Berger's work in managerial marketing has led to consulting assignments with a number of non-profit organizations. Most recently, she was an active member of the Board of Directors of the Advertising Club of Westchester helping to oversee their scholarship programs and Creative Award annual event. Currently, she is President-Elect and a member of the Board of Directors for the Society for Case Research, an organization dedicated to the development and use of case studies in the classroom. Her administrative role as Director of Undergraduate Programs in the Lubin School of Business requires her to regularly formulate strategies and programs that keep pace with the changing landscape of business education