Professor Len Tiu Wright
Professor of Marketing University of Huddersfield, UK
Len Tiu Wright has a strong interest in the global field from her doctoral days of researching how relationships between multinationals and their subsidiaries affect their marketing performances. Working in academia, industry and back to academia has led to her branching out to research a broader diversity of topics including global branding, use of qualitative market research theories and methodologies to online consumer behaviour and e-retailing, driven mostly out of curiosity at modern developments in these spheres. Len Tiu is currently Professor of Marketing and heads a research group for Marketing, Branding and Innovation (GAMBI: http://www.hud.ac.uk/gambi at the University of Huddersfield, UK. She was formerly Professor of Marketing and Research Professor at De Montfort University, Leicester and Visiting Professor at the University of Keele. Her full-time appointments include those at the universities of Keele, Birmingham and Loughborough and guest lecturing for universities and professional bodies in the UK and overseas. Additionally, she has consultancy and industrial experience and has researched in the Far East, Europe and North America. Her writings have appeared in books, in American and European academic journals and at major conferences where some have gained best paper awards. She has organised workshops and conferences at universities and at IBM in Warwick, UK. She is on the editorial boards of a number of marketing journals, carried out reviews of papers for other journals and is Founding Editor of Qualitative Market Research, an Emerald journal. She finds it rewarding to be involved in the recruitment of postgraduate research students, supervision and as well as being an Internal Examiner for doctoral candidates and early career researchers. She has been an External Examiner for external theses e.g. DPhil (Oxford and Ulster) and PhD (e.g. Brunel, Cardiff, Cranfield and LeedsMet).